our portfolio


Indumenti Eton

Launched in Feb 2012, we’re happy to have been involved in the re-launch of the new Eton Shirts Indumenti ecommerce site. Indumenti is a well known brand in Swedon and Europe.

Founded in 1928 and renowned for beautiful shirts, the new website showcases their latest collections with a clean and simple layout. 4M developed the online styling to represent the heritage and quality of their shirts.

Built on the bespoke CMS platform the site features rich filtering and faceted navigation to guide customers. Other shopping list items for the new site included multi-location, multi-currency, advanced product filtering and real time stock values.

Bespoke ecommerce website for Swedish brand Eton Indumenti

Client: Indumenti

Year: 2012

Status: LIVE


  • User Experience
  • Web Design and Usability
  • Web Development
  • Ecommerce
  • Bespoke

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