Racing Green was founded in 1990 to provide high quality casual and formal clothes to British customers. Back then they sold their collections through mail order, using innovative small format brochures, that were very different to other catalogues of the time.
Virtue Max were asked to redevelop the ecommerce site and we relaunched the new platform for Racing Green in late summer 2012.
The new site is a considerable change to the image and stylisation of the brand and marketplace. There has been significant increases to sales conversion, visitors and market buzz since launch.
Client: Racing Green
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